Why Did American Airlines Have to Rebrand Itself?
After some forty-plus years, the livery and branding of American Airlines—that seemingly immortal fixture of tarmacs around the globe—has changed. The new design seems to refer to American’s OneWorld partner, British Airways, at least in terms of tail design. But really, how much more creative can one get with the same old red white and blue? As displeased as longtime AA fanboys might be the new paint job (points to self), it nevertheless arrives at an interesting, if not serendipitous moment for the airline industry.
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-by Daniel Stuckey
